yuu Rewards Program

Program Overview

The yuu Rewards Program is Hong Kong's largest rewards program launched by DFI Retail Group in 2020, connecting multiple brands under the group to provide members with points, discounts, and personalized services.

Key Data

Launch Year: 2020
Covered Merchants: Over 2,000 shops and restaurants
Applicable Brands: Wellcome, 7-Eleven, Mannings, IKEA, Maxim's, etc.

Core Features

1. Points Accumulation

Earn yuu points with every purchase
Cross-brand points are universal
Points can be redeemed for products or discounts

2. Member-Exclusive Benefits

yuu Member Prices: Exclusive member prices at Wellcome
Personalized coupons
Birthday treats

3. Online Shopping Platform

yuu to me: Hong Kong online shopping platform with delivery service

4. Cross-Border Services

Singapore: yuu Rewards Club business expanded to Singapore

Partner Brands

The yuu Rewards Program covers major brands under DFI Retail Group:

Wellcome Supermarket
7-Eleven Convenience Store
Mannings
IKEA
Maxim's F&B
Market Place
3hreesixty

Digital Value

Through its digital membership system, the yuu Rewards Program helps DFI Retail Group:

Better understand consumer needs
Provide personalized services and offers
Enhance customer loyalty
Achieve cross-brand synergies