DFI Retail Group Retail Technology Innovation

Digital Transformation Strategy

DFI Retail Group actively embraces digital transformation, continuously improving operational efficiency and customer experience through collaboration with technology partners.

Major Technology Partnerships

1. Dmall Partnership

Partnership Background

Year: 2021
Partner: Dmall (under Wumart Commercial)
Form: Joint venture Retail Technology Asia with 50-50 ownership

Partnership Content

Develop shopping platform applications
Integrate Dmall's commercial SaaS system into local supermarkets
Enhance digital operational capabilities
Improve consumer online shopping experience

YUU One-Stop Shopping Platform

Applicable Stores: 7-Eleven, Mannings, Wellcome, etc.
Service Features: Online shopping, member points, coupons
Coverage: Hong Kong and Singapore

2. Omnichannel Retail

Online Platforms

wellcome.com.hk (Wellcome)
yuu to me (delivery service)
Individual brand official apps

Offline Experience

Smart stores
Self-checkout
Electronic payment

Digital Achievements

Operational Efficiency Improvement

Optimized inventory management
Digitalized supply chain
Data-driven decision making

Customer Experience Enhancement

Personalized recommendations
Convenient online-offline integrated services
Cross-brand universal member benefits

Future Development Directions

DFI Retail Group states it will continue to:

Explore innovative business models
Deepen digital transformation
Strengthen collaboration with technology partners
Promote sustainable development

Industry Recognition

In 2023, DFI Retail Group became one of the first Asian retailers to receive certification from the Science Based Targets initiative (SBTi), demonstrating its leadership in sustainable development and technology innovation.